Prolux Home Appliances Gh Ltd is the sole Distributor for PROLUX branded Home and Office appliances in Ghana and West Africa. Our product lines include Air conditioners, Chest Freezers, Fridges, Led Televisions , Gas cookers, Micro waves etc.
Prolux Home Appliances Gh Ltd sells to dealers and companies throughout Ghana, with a significant potential for the West Africa market. PROLUX is an industry leader for products of superior performance and reliability and offers a variety of quality home appliances to suit any requirement.
§ At PROLUX, customer satisfaction and stakeholders’ interests are the topmost priority. The company is dedicated to establishing a competitive advantage based on high product quality and performance. For the five (5) years that the company has been in operation, its impeccable reputation and high standards of service has earned it many major contracts and partnerships from both private and corporate organizations.It is upon this background that prolux Ghana Limited was the only company in Ghana selected by the Energy Commission and the Ghana Association Of Sellers and Importers Of Used Refrigerators GAISUR to Import NEW ENERGY EFFICIENT BUT AFFORDABLE AND DURABLE REFRIGERATORS following the ban on the importation of second hand refrigerators into the country.Again, Prolux Fridges are the only fridges being subsidized by the government.Prolux is affordable Luxury indeed
§ Based on the above, the Unique Selling Proposition for Prolux is as follows: We are currently and will continue to focus strongly and emphasize the following in every aspect of the strategies and operational tactics of the company. We believe the continuous focus on the following will make us unique in the market place.
We Uphold the following in our day to day business with our clients:
1. Customer Satisfaction: Remains paramount and central in all our operations
2. Stakeholders’ Interests: Will not be compromised. This includes customers, suppliers, regulators, staff and government etc
3. High Product Quality and Performance: The meticulous emphasis on first class suppliers will continue permanently with the view to have the best pre sales, sales and post sales product statements
4. Competitive Pricing: Continuous efforts and actions will be utilized to make pricing efficient including strong bargaining with suppliers, warehousing cost rebates & discounts from bulk purchases etc